The Game Changer Summit - Prague (Launch Summit)

Kampus ČSOB - SHQ · Výmolova 353/3, Praha 5

Welcome to ČSOB Campus Radlická - a flagship headquarters by architect Josef Pleskot, designed as a modern "city for work." Sustainable by design, built for clarity, openness, and intelligent collaboration - a place where architecture supports innovation and long-term performance. A perfect match for The Game Changer: power, intelligence, and the future, aligned with a responsible vision of what comes next.

10 March 2026 · Tuesday · Prague CEE

The full run of stage - keynotes, panels, the Awards ceremony and the moments in between where the real conversations happen.

1. 08:30 - 09:00

   Registration + Networking Breakfast

   Start the day with smooth check-in, great coffee, and relaxed networking in the lounge zones before the main program begins.

   Note: Doors open at 08:30 - please arrive from 08:30 onwards to ensure a seamless welcome experience.
2. 09:00 - 09:10

   Welcome speech by ČSOB

   Jiří Jón, CMO - ČSOB

   Welcome to ČSOB Campus Radlická - a flagship headquarters by architect Josef Pleskot, designed as a modern "city for work." Sustainable by design, built for clarity, openness, and intelligent collaboration - a place where architecture supports innovation and long-term performance. A perfect match for The Game Changer: power, intelligence, and the future, aligned with a responsible vision of what comes next.

3. 09:10 - 09:30

   The Game Changer - The Power of Innovation by F Major Group

   Kate Borovanska, Entrepreneur & CEO, Owner of F Major Group

   A keynote on the forces redefining the global economy and competitive power - from geopolitics and capital to technology and leadership. A precise, data-led perspective on AI, emerging innovation, and the next market cycle. Built for decision-makers shaping strategy under real-world pressure.

4. 09:30 - 10:00

   Keynote speech: Innovation in Media

   James Hewes, Founder & Lead Consultant - Soho Consulting International

   AI brings with it the promise of great opportunity but also of tremendous concerns. This affects media perhaps more than any other sector. In this presentation, James Hewes will guide you through the macro-level trends affecting the industry, as well as highlighting how AI is affecting our sector. We'll look at the key impacts and consider what we can - and can't - do as a result.

5. 10:00 - 10:30

   Keynote speech: The Game Changing in Finance

   Karin Van Hoecke, Senior Executive Officer, Innovation and Daily Banking - ČSOB (KBC Group)

   A board member responsible for Innovation & Daily Banking at ČSOB, awarded Woman in Technology (Banking Tech Awards, London). This keynote interview will cover an executive view of banking innovation - from AI adoption to digital-hybrid transformation and client-centric product design. A precise, experience-backed perspective on what works, what fails, and what's next for financial services.

6. 10:30 - 10:45

   Panel: How to shape The Future I.?

   A sharp comparison of three perspectives on innovation - banking, media, and market strategy. Clear insights on what's happening now, what's coming next, and how leaders should respond.

7. 10:45 - 11:30

   Coffee Break + lounge zones networking

   Recharge over coffee in the lounge zones while meeting speakers, partners, and peers in a relaxed, high-quality networking environment.

8. 11:30 - 12:00

   The Game Changing in Luxury

   Speaker in confirmation

   This talk explores how luxury acts as an early indicator of wider market shifts. Today's high-value consumers are spending more on experiences than products, prioritising travel, hospitality, wellness, dining and cultural access over traditional status goods. Younger generations expect meaning, transparency and community, pushing brands to move beyond exclusivity towards collaboration and dialogue. In response, luxury brands are building ecosystems, investing in immersive experiences and embedding values into core strategy. The session translates these shifts into clear implications for C-suite leaders across sectors, where brand, culture and experience now drive long-term growth.

9. 12:00 - 13:25

   Lunch break

10. 13:25 - 13:55

    Innovation in Communication by VCCP UK

    Peter Gasston, Innovation Lead - VCCP, UK (No. 1 Independent Agency in UK)
11. 13:55 - 14:10

    The Game Changing AI: Intelligence Is Not the Machine.

    Odessa Primus, Co-Founder & CEO - GARI Enterprise

    AI is not an autonomous force - it is an extension of human intention, competence, and imagination. The current surge of excitement masks a deeper issue: without systems thinking and structural design, AI does not scale sustainably.

    AI is not magic but architecture - mathematics shaped by human choices. Its future will depend less on hype and more on the clarity, capability, context, and motivation of those building it - from financial and geopolitical conditions to the objectives driving its development.

12. 14:10 - 14:45

    PANEL: The Future Power of AI

    Panelists: Petr Šmíd (General Partner, Rockaway Ventures) · Tomáš Froněk (Head of Sales Acceleration - Portfolio, Siemens) · Tomáš Ščerba (Partner, Head of Technology, DLA Piper) · Host: Jan Burian

    AI is not an autonomous force - it is an extension of human intention, competence, and imagination. The current surge of excitement masks a deeper issue: without systems thinking and structural design, AI does not scale sustainably.

    AI is not magic but architecture - mathematics shaped by human choices. Its future will depend less on hype and more on the clarity, capability, context, and motivation of those building it - from financial and geopolitical conditions to the objectives driving its development.

13. 14:45 - 15:30

    PANEL: Power Woman - The Modern Leadership

    Host: Erika Lahka · Panelists: to be announced

    It is projected that, by 2030 (by WEF), women will hold nearly 40% of global investable wealth. Let's see what women's leadership and power means in today's world.

14. 15:30 - 15:50

    Coffee Break + lounge zones networking

    Recharge over coffee in the lounge zones while meeting speakers, partners, and peers in a relaxed, high-quality networking environment.

15. 15:50 - 16:10

    The Post-Agency Era: Less Noise, More Relevance

    Michaela Rakova, Founder and CEO - 52pages (Agency of The Year by Fenix Awards)

    The content marketing landscape is undergoing a fundamental shift. AI has made average content instant, cheap and widely accessible - which means true value is no longer in production, but in smart solutions.

    This talk explores how content is evolving from static deliverables to dynamic, data-driven systems: how AI frees teams from repetitive creation and enables deeper, evidence-based content strategies; why cross-market, multilingual communication is finally scalable without overwhelming budgets; and how content libraries can transform into practical knowledge tools that guide users through complex topics.

    The future of content isn't higher volume, it is data-based relevance. Less output. More insight.

16. 16:10 - 16:30

    Launch of The Game Changer Awards - The Global Innovation Awards

    by F Major Group